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You Can Implement Them NOW
Last week, I went to New Media Expo in Las Vegas with no expectations whatsoever. It was my first time. I went solo, leaving my team (and the comfortable shoes I meant to bring) behind.
I went looking for specific, tactical advice to help my clients, for whom I ghostwrite blogs and produce podcasts. Even though not every topic I needed input on was addressed, I came away with some key takeaways that will help me implement the work I do more effectively and efficiently. I’m sharing them here in hopes they help you, too.
[blockquote text="Effective social distribution means striving for personal connections." text_color="#a3007d" title_tag='' width='' line_height="undefined" background_color='' border_color=''show_quote_icon="yes" quote_icon_color="#e74d5e" quote_icon_size="45"]
Sayed Balkhi, founder of WPBeginner and host of other things you may recognize, led an excellent session on driving blog traffic at NMX. I came away with a list of actionable steps I can take, but the one that spoke to me the loudest was Bulk Buffer. Ever use it? Neither have I. What it does is it allows you to schedule your tweets from your blog content in a way that makes it easy for you to hand-select what you’re going to say.
In other words, what resonated with me most from Sayed’s session was that the more personal you can make your suggestions (whether that be the tweet to the blog post, a list of related articles or further reading on the topic) the more effective you will be. Sayed says by using Bulk Buffer, he increased his pageviews by 4,000 per day. Much of this is due to consistency and handpicking the content you want your readers to see. When left to fully automated apps and plugins, your content starts to feel robotic and lifeless.
In this article, Nate Shivar tells us exactly how to optimize Bulk Buffer.You’ll notice that he also drives home the message that you’ve got to connect personally. In his case, he did some heavy lifting to find the Twitter handles of the authors he was citing — by including those in his tweets, he started actual conversations and engaged many more people than if he had just simply tweeted a link to the article.
[blockquote text="It’s all about the show notes, folks." text_color="#a3007d" title_tag='' width='' line_height="undefined" background_color='' border_color=''show_quote_icon="yes" quote_icon_color="#e74d5e" quote_icon_size="45"]
I heard more than a few sighs in podcasting sessions when show notes were mentioned. Yes, they’re tedious. And now, I realize that I have not been optimizing them the way I could have been.
If you are a podcaster, think of the show notes as the extra value you give your listeners. They actually should be written as a blog post and include links, photos and other engagement and conversion-enabling tactics you can employ. If you follow an interview format, maybe you can throw in some extra Q+A from the conversation. Or, take a few behind-the-scenes photos and include those. From all the time I spend managing clients’ social media accounts, I know that these rare peeks into areas that are typically unseen can go a long way in increasing engagement.
[blockquote text="It’s not about you. It’s about what you bring to your community." text_color="#a3007d" title_tag='' width='' line_height="undefined" background_color='' border_color=''show_quote_icon="yes" quote_icon_color="#e74d5e" quote_icon_size="45"]
This topic has been on my mind a lot these days. I get asked quite frequently what “integrative content marketing and communications” means. Quite frankly, it means being social. It means being a good listener and giving more than you take in a conversation. It means following the rules of common courtesy. Online, in the digital universe, the same rules hold true.
At NMX, there was a dual keynote with two speakers that polarized the majority in attendance. No one wants to hear the keynote speaker who only talks about himself and takes you “behind the scenes” for more selfies and even more selfie videos. On the other hand, listening to a great communicator like Pat Flynn give a keynote is an experience that inspires you. Pat says this is the “era of initiative” and we must give our audience what they need and what they want before they even know to ask for it. He personally delivered on this by hosting a party for his ambassadors on the final night (which I crashed with some fellow NMXers). In case you’re wondering, he was a gracious host and welcomed us all with sliders and drink tickets.
In the social media universe, the more you talk about yourself and the less you engage in conversation with your partners, peers, clients and mentors, the less effective you are. Personalized appreciation can go an awfully long way. Instead of automating your responses on social media and using community-building apps that auto-respond to each new follower, take the time to look at your new friend’s profile and send them a very personalized tweet thanking them for joining your community. Before you know it, your audience and your influence will grow organically — much the way we humans used to form connections before the age of email and social media.
[blockquote text="Do it before you are ready." text_color="#a3007d" title_tag='' width='' line_height="undefined" background_color='' border_color=''show_quote_icon="yes" quote_icon_color="#e74d5e" quote_icon_size="45"]
I can’t even attribute this correctly, because I heard it so many times from the people I met — many who have built their audience to number in the hundreds of thousands (and even millions). Yeah, sure…I’ll get to my own blog and podcast someday. Why not now? Rob Walch of Podcast 411 made the point that only 12.5 percent of podcasters are women. That looks like a wide-open opportunity to me.
Now, I just need to do it. Before I feel ready.[/vc_column_text][/vc_column][/vc_row]